Digital Marketing Course

Digital Marketing Course

General Objectives 

Digital Marketing is today a reality of enormous importance in the strategy of companies, so we intend with this Digital Marketing Course to provide professionals with knowledge and tools so that they can empower their organizations in the digital world.

Recipients 
This Digital Marketing Course is for managers of marketing, communication and sales areas who want to know the main strategic tools of digital marketing.

Duration

2 Days /  14 Hours

Program

Module 1 How to implement a digital marketing strategy
The participants will come to understand the basis of the elaboration of a marketing strategy.

Module 2 How to implement an SEO strategy
It aims to provide participants with tools that allow them to implement strategies to improve the organic positioning of their websites through SEO.

Module 3 How to implement an online campaign with Google AdWords
With this module, the participants will get to know this powerful advertising tool and how they can explore it in order to increase sales through online channels.

Module 4 Social networks and online reputation
This module aims to equip participants with relevant information about which social networks are most relevant and how to use them to gauge their reputation online.

Module 5 Using LinkedIn in a B2B Context
The way to approach the B2B world is completely different from B2C. With this rubric, we intend to call attention to some networking techniques that can make us grow our network of professional contacts, through the use of a social network like LinkedIn.